I could tell you were new. It happens to the best of them. This painless dentistry claim with no tooth damage and a cleaner surface all sounds so logical and wonderful but dentists just don't care. And that's another terrible marketing strategy: make non-believers sound like heartless practitioners. "You're a terrible uncaring dentist if you're not willing to provide the very best care, no matter what the cost". Fact remains you can't use a laser on existing silver filling replacement, the high speed drills are still very good, and the Waterlase is so expensive it doesn't pay for itself. Oh yeah, another marketing gimmick: "With a laser you will get many more patients because people want laser treatment (which the general public IS NOT demanding) and it's so much faster you will be able to treat so many more people. Fact again, dentists are struggling to fill chairs. Ever see that lame banner, "Now accepting new patients!" like the dentist is exclusive? Fact again, most dentists are begging for business.
Oh, and as for the International market. Ever wonder how these machines are going to be serviced? Yeah, they have an expanded sales network but are real short on service. These high tech machines require skilled service and rapid response. How would you like to be offering laser dentistry as your main draw and then have the machine go down and be at the mercy of some small company out of California?
Look at the sales numbers, even when Henry Shein was a distributor, there was no huge quarter to quarter surge, there hasn't been a huge surge in sales for over a year when they introduced the new and improved Waterlase, yet management has continued to make it sound like they're ready to explode with growth. Show me that growth and I'll invest.
It all sounds so wonderful but nothing wonderful, like profits, happens. There always a new batch of hopefuls fooled by the hype and ignorant of the past. I'll be watching.
Thank you again for your reply. Your points are well taken. Concerning the Dentists, I agree that in most cases (if not all) their number one motive is to increase profits when they are making a buying decision of the BIOL products. You also note that Henry Schein was unable to increase sales when they agreed to an exclusive distribution agreement. History tells us that this is true. However, there could be different reasons for Henry Schein's poor performance. These reasons include a lack of training for their sales force, a lack of interest/motivation...etc. More recently a short history has also shown us that BIOL has been able to outperform Henry Schein with increasing sales as they have switched to the direct sales model. I am thinking that they now have the right sales formula and sales will continue to increase as word gets around the dental community worldwide through the new marketing efforts BIOL is undertaking. I assume you have purchased BIOL at higher prices and have ridden it down to its lows today. I think with a little time this stock will recover and hit new highs and be a real winner for you. I have been in a similar situation with another stock and have felt similar to the way you do about BIOL. Eventually my stock recovered and I made a little money as well. I am confident that BIOL's unique products will make a difference in the dental profession. Give it a little time.