Despite those attributes, national restaurant chains have been slow to pursue the demographic, citing fears of possible backlash from heterosexual customers or of being pigeonholed as a "gay" brand.
Illustrating that point, Sonic Drive-In recently launched a national ad campaign showing Pete and P.J.--two men whom many viewers have interpreted as a gay couple--bantering in an SUV outside of a Sonic Drive-In.
In late February the Kansas City Star published an advertising column that mentioned the campaign and later was inundated with e-mails and phone calls from readers who criticized the television spots.
"Every man who e-mailed was negative," says Jennifer Mann, the business reporter who writes the weekly column for the Kansas City, Mo., newspaper. "A lot of the responses were homophobic--men saying, 'Why do we want to see two gay guys bickering outside of a Sonic?'"
Sonic Industries Inc., the Oklahoma City-based franchisor and operator of the 2,900-unit Sonic Drive-In brand, declined comment for this article.
A quick review of your previous posts gives one a fairly complete picture of you and your personality. 47 YOA from T-Town? If so I have only one suggestion for you ------- GROW UP! ----- Bashing Sonic in this or any other manner is childish.
It never occurred to me to think of these two guys as anything but a couple of goofy friends...
You know, studies show that most men who are rabidly homo-phobic are in fact reacting to their own subconscious feelings of homosexuality.
Geez! I thought the two guys were brothers. Anyway - who cares? Do we think that 12% of the population has no interest in buying a hamburgers from us? Personally, I'm more offended by the CONSTANT barrage of "Erectile dysfunction" ads I see. Makes me think that most straight men have a bigger problem than wondering whether Pete and P.J. are actually talking about .... oh, yeah..FOOD.
What kind of idiot would even pose this question? Gay couples are at the upper end of our socio-economic scale. Most are professionals with unlimited, indiscretionary income. Everyone loves a good burger and the last time I checked... their money is GREEN. I am a marketing consultant and a Sonic Restaurent shareholder. I've owned Sonic for several years. I hope corporate, monitors this message board because I WILL GIVE THEM THIS SUGGESTION FOR FREE. We are entering the fall season and I would love nothing more than to pull into my Sonic to order a "Super Sonic Chilli Blast". With or without beans, cheese, jalepenos or onions. It's not just good... it's Sonic good. Interested in your comments.