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Sonic Corporation (SONC) Message Board

  • lawless_gawlas lawless_gawlas Jun 8, 2006 10:09 PM Flag

    Are Sonic's Management Gay?

    Despite those attributes, national restaurant chains have been slow to pursue the demographic, citing fears of possible backlash from heterosexual customers or of being pigeonholed as a "gay" brand.

    Illustrating that point, Sonic Drive-In recently launched a national ad campaign showing Pete and P.J.--two men whom many viewers have interpreted as a gay couple--bantering in an SUV outside of a Sonic Drive-In.

    In late February the Kansas City Star published an advertising column that mentioned the campaign and later was inundated with e-mails and phone calls from readers who criticized the television spots.

    "Every man who e-mailed was negative," says Jennifer Mann, the business reporter who writes the weekly column for the Kansas City, Mo., newspaper. "A lot of the responses were homophobic--men saying, 'Why do we want to see two gay guys bickering outside of a Sonic?'"

    Sonic Industries Inc., the Oklahoma City-based franchisor and operator of the 2,900-unit Sonic Drive-In brand, declined comment for this article.

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