The chart from a technical basis looks ugly. Looks like 12 is the next major support level and price could easily see that level in the fall. Minor support around 14. Should bounce at 14, even a dead cat will bounce. Appears they got greedy and jacked the menu price up too high and cut off future growth. Growth stocks get killed when they quit growing because they usually have no dividend to hold them up. The gas/commodity crunch and a weak consumer will continue to crush stocks like sonic.
I'll say it again. They jacked prices up too far to fast in the past and it killed growth. It will take a long time for the company to win back customers and get this stock moving up. Likely to retest lows this summer since earnings growth is dead for the short term.
Yhey had to raise prices to cover the last minimum wage increase which also caused their suppliers to raise prices to cover their labor. Wait til July. another buck an hour raise comeing causing process food prices to increase. They will have to raise the banana price another 25 cents.