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Sonic Corporation (SONC) Message Board

  • colorado_dude4u colorado_dude4u Jun 16, 2010 3:31 PM Flag

    They just can't compete with McDonald's and BK

    Not to mention even Wendy's, jACK in the box, or Good Times or even DQ....there's a ton of competition in this space and marketing is very very aggressive and well-established.

    It seems like in any other sector there are serial under-performers. This is the one for fast food...wendy's/arby's/hardees is barley a notch above too...

    I don't have any idea how they plan on attracting more fund/large investors and they probably don't know themselves. As others have mentioned the business model isn't the problem here - it's the product!!!! Very blah with no innovations...

    At first glance it might seem like a value play but not even here - maybe at 8 and change...and even then the dividend isn't compelling....

    Moving on ...

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