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Sonic Corporation (SONC) Message Board

  • misteranalyst misteranalyst Sep 22, 2010 2:49 PM Flag

    Time to change the ads

    The ads are getting a bit stale. Perhaps time to make some changes to the food also?

    Obviously something needs to be done, but what?

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    • The new ads are very, "slick". That's how I would describe them. Plus, they have dropped the catch phrase, "It's not just good, it's Sonic good". I liked that catch phrase and everybody knew it. They need to hire an ad agency that gets back to basics. Here is my suggestion. Mom is driving her mini-van/SUV after picking up the kids from soccer practice. Mom is driving home and it's getting late. The kids are hungry, They turn the corner and they spot a Sonic. All in unison, the kids yell, "Mom stop at Sonic!" The car hop brings the food and Mom looks at the car hop and says... "Thank You". Mom takes a bite of her popcorn chicken and says, "Mmmmmm... thats not just good... the kids, smiling and eating their food from the backseat, yell back, "it's Sonic good"! Laughing and smiling. A nice family oriented spot, dead on for Sonic's target demographic. I would love to handle Sonic's advertising account.

    • I think that is in the works. I read somewhere that the advertising firm that has had a 17 year long relationship with Sonic declined to defend the business when Sonic put it up for review.

    • I like the ads, they make me want to eat at Sonic and aren't annoying like Carls Jr. ads.

 
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