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Sonic Corp. Message Board

  • venerability2 venerability2 Feb 14, 2011 12:03 PM Flag

    Shorts Have Had Control of This One Way Too Long

    Weather should actually have hurt SONC last quarter less than most of its peers because of its Sunbelt orientation.

    If you think differently, please tell us why. Legitimate comments, not BOO's.

    It would be nice if they said they were experimenting with a couple of franchisees in China - which they should do, actually. Probably would be worth four or five quick points.

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    • It was cold all over the south and southwest, as well as the north.

      There is little interest in this company. No one will want to buy it.

      They cannot compete with their serious cohort, not even a little in terms of price, quality, sensible place to eat.

      The shorts have nothing to do with this proper drop in price.

      • 1 Reply to ceruleumdolens
      • Do I have to keep saying BOO!?

        It's a rhetorical comment at this point.

        Largely institutional stock. Short position has come down substantially. Period.

        It's not the only one. But the whole bunch of 'em with this pattern will do well as the year progresses.

        And Dell beat could give the PPT the excuse to goose the retailers and restaurants, along with the rest of consumer stocks, the remainder of this week.

        They've been lackluster because of anticipation of retail sales reports.

        But this WAS an abnormal winter, and this time only, the weather excuses are valid. They are usually not. But the past couple of months, they were.

        Despite higher gasoline prices, I think - judging from everyone I know - you fellas in big cities don't drive - that most of the country is so stir crazy after this miserable winter, there will be a resurgence in all sorts of retail and consumer discretionary acitivity starting about now, as the nationwide weather picture improves dramatically.

        In my area - no Sonics yet - restaurants have been jam-packed this past week. Stores look to be picking up, too. And this coming summer should be a bonanza beach and short vacation period.

        People who take public transportation can't begin to fathom how totally miserable a very snowy winter makes avid drivers and how much they want to bust out and drive, drive, drive when it's over.

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