Look at the nutritional value of their products. It's no wonder Americans are so fat. Not a single item on their menu is suitable for a health conscious individual. Oh and after earnings you will see $12 or lower before you see $20. Hope you have a long horizon on your $20 price target, like after the start of a new bull market. The institutions and insiders have been dumping to suckers like you.
Do yourself a big favor and WAIT. We've seen this pattern many times before. The initial "pop" followed by a long, slow, painful slide. I've seen it at 3 stores just in my area. Initially, you couldn't get into the stores. Just a few months later, nobody there at lunch time and very few at dinner. This company has serious issues. Avoid.