"Based on consumer surveys and sales of CO2 refills, we estimate there are 4 million consumers who create a carbonated beverage using our system every two weeks".
Closer to what I requested...so we know there were at 4MM machine out there at the IPO time...I think SODA had sold another 1.1 - 1.2 million units in the past two quarters. I wonder how many machines above the 4MM were not being used every two weeks?
My point is that the cartridge refills are slowing in terms of unit growth. If you add a 1.2 million unit sales in machines but your cartridge refills are staying the same from quarter to quarter (on a sequential basis) than the amount of time it takes to use a cartridge is slowing down considerably or just maybe consumers are no longer using the machine past the initial few months.
Food for thought. If SodaStream can increase the price of the refill, that would be a way to increase revenues. Transportation costs (in the form of higher oil prices) have to be going higher since this is a worldwide product.
Fundamental analysis of the company is far different than just trading the stock. I lot of you are in the stock just based on the momo and could care less about the underlying fundamentals. And I can't blame you. That's just your choice.