No, he'll avoid SODA like the plague. Between getting ahead of itself, Birnbaum and Cramer, we got halved. I always believed in the product and story and just double downed at $36 some time ago. Watched it breach $30 twice, but I wasn't budging. Just wish this had happened on a better day. It won't likely matter. Whatever we don't get today because of the markets(and THAT can change intraday), we'll get it in the next month.