Seth. Why is this so heavily shorted? That is the one thing that I don't understand. Sure is was one of those momentum stocks like GMCR that was on fire and so that made it a target as usual but now that's been hammered you would think it would not be as much a target as it is. This stock at one time was so strong that you couldn't ignore it. Everyday it powered up and when it pulled back it would power even higher as though buyers were just waiting for the pull back to load up. Now it's like a broken wheel and the company is in even better shape than ever as far as sales and performance.I'm not buying all this talk about how bad the CEO is that's BS. So why the shorts? Do you have a good idea?