Hank Greenberg and those of you shorting the stock have missed the most fundamental reason why Sodastream will ultimately be successful and not be a fad- you forgot to look at it from a primary food shopper's perspective, which in most homes, is a woman. Women hate lugging home heavy groceries and not having to carry home soda cans and bottles once you own a Sodastream is a HUGE PLUS for the product. And the argument that most people won't want to take the time to actually use it is riducleous, it's takes about 30 seconds to do and a five year old could do it. With all of the other great features it offers, i.e. not needing to bother to dispose of cans and bottles so again less work AND good for the environment, asbility to have a variety of soda flavors on hand, fresh taste, less calories (another huge selling point with women),etc., it's a given that the product will be hugely successful. It's only a matter of time as more women become aware of it. If the company begins advertising on TV and promotes these features to a female audience, sales will sky rocket even more than they are growing.
If you haven'y tried the product yet, you will be sold on it once you do.
I agree. I've had one for three years now and use it almost every day. I've figured out the cost and it is so close to buying store pop that you can't really say. But the main benefit is the taste and the avoidance of having to go to the store. And it can't be beat for mixed drinks. My favorite is diet cream soda and rum. I'm sorry to say I have at least one every day.