I believe its several issues that compound each other. 1. Israel/Iran etc. 2. The insistence by a very vocal few that it's a fad. 3. The crash that took place last summer compounded by Netflex et. al. 4. A distrust of numbers and executives even when the truth is staring you in the face.
It's clear to those of us who have followed SODA that on a fundamental basis the stock is worth far more. Many here have adjusted its value down only because it is trading so low. Based on its current growth rate and future potential, on a fundamental basis, we should see a multiple of 2012 earnings of at least 30, maybe even 50.
How does the price correct? An effort should be made to promote SODA using testimonials from some famous people. This could eliminate item # 2. Nothing can be done about Iran mid east tensions except to begin moving significant operations away from there. The other items will take care of themselves over the next couple of quarters. A few million in advertising using the right people will have a great benefit felt multiple times in the price per share.