Here is a link if you haven't seen:
More important and what hasn't been discussed here is that Kraft could have made their own carbonated soda or had someone do it for them, but what is very interesting is that anyone with a good tasting product can have it carbonated and turned into soda without building a bottling plant or shipping ubiquitous water all over the country. This is a big deal, big enough that you can bet Coke and Pepsi have to take it seriously. It is a game changer.
"This is a big deal, big enough that you can bet Coke and Pepsi have to take it seriously. It is a game changer."
I don't know about gamechanger, but it may EVOLVE to that with even OTHER companies.What exactly can KO or PEP do? Try nothing IMO.Don't they drink Soda in 20% of Swedish households and don't KO and PEP sell there? They do NOTHING IMO except lose an itsy bitsy market share(to them) worlwide.
Atty. We have been enjoying humorous jokes at your expense, and you've been a good sport. As you know I spent 28 yrs. in Special Forces (green berets) and this is a joke that my buddies and I enjoyed." Dear Abby. I have a problem. I'm about to marry a very nice young man. However, I have a dilemma. My father is in jail for murder, my sister is a prostitute, and my mother is on drugs. My brother is in Special Forces. I want to be honest with my fiance. Should I tell him that my brother is in Special Forces?"
Look. Think about this. Cable and pay movies were a threat to Hollywood. Although people still go to movies, don't you believe that that business would be much greater today if not for cable sales of movies? How did Hollywood adjust? They bought in and make plenty of movies for cable.
I see Coke and Pepsi having to recognize what is inevitable. Transporting cases of soda can only get more expensive. Look at the cost of trucks, gasoline and Teamster labor. Supermarkets will want to limit shelf space more.
Sodastream concept will eventually replace most soda drank at home. It is not a fad.
Coke and Pepsi will not be able to beat it so they will join it.