Hedge fund xyz calls a big group or better yet a financial news letter and says, hey Maurice, I need Stock ABC to trade above the 145 Strike price on expiration. How much you want to write an article that can skew the price in that direction. Another Scenario, I need ABCD to trade below the 35 strike. Get your group on it and I'll let you frnt run my next buy order for one of my Whales. This is how the game is really played. Don't forget it.