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SodaStream International Ltd. Message Board

  • attymdmnola attymdmnola Jan 30, 2013 8:51 AM Flag

    Motley Has A Non Fool

    He owns KO and PEP too:) Mötley recommends PEP and SODA, but not KO. As posted, I sold my KO over a month ago. Didn't le the chart.

    "3 Reasons Investors Want SodaStream
    By Austin Smith | More Articles | Save For Later
    January 29, 2013 | Comments (0)

    In the video below, Fool analyst Austin Smith highlights three reasons to buy SodaStream and its disruptive home carbonation system technology.

    1. Great numbers
    The company sells at about 20 times earnings despite a recent pop in the stock price. This is in line with valuations for Coca-Cola and PepsiCo. Unlike Coke or Pepsi, SodaStream enjoys a 50% top-line growth rate and carries no debt -- a rare combination for a growth company.

    2. A sustainable business model
    SodaStream employs a "razor and blades" model in which, after the initial sale of the carbonation device, consumers continue buying items such as bottles and CO2 cartridges. This helps maintain revenue.

    3. Tailwinds
    The company is coming off the 2012 holiday shopping season with more retailers than ever carrying its products in the U.S. market. Americans are looking for healthier drink alternatives and SodaStream offers this. Americans are also looking for greener alternatives, and SodaStream bottles are usable for two years rather than simply once like most soft drink bottles.

    SodaStream's carbonation technology sounds simple, right? Well, this company offers an intriguing opportunity for growth that may be harder to duplicate than you might think. Our premium report on SodaStream explains the opportunities as well as the risks in the company.
    Austin Smith owns shares of Coca-Cola and PepsiCo. The Motley Fool recommends Coca-Cola, Green Mountain Coffee Roasters, PepsiCo, and SodaStream. The Motley Fool owns shares of PepsiCo and SodaStream."

    Sentiment: Strong Buy

15.25-0.50(-3.17%)Oct 13 4:00 PMEDT