Big boys want negative news to buy cheaper. This stock will fly after earnings. Demand for product is tremendous. USA sales is tip of the iceberg. And if they have new partners to announce on earnings it will take off like netflix did. Look at Green mountain.
your dreaming, the internet is their distribution, their margins will get killed selling through stores, instead of selling me a canister for $15 they will have to sell it to stores for $7, the company will have to guide down eps for future quarters this stock is going right back to $30, get out while you can, jmo
Starbucks could become a new partner if clinical studies show that customers like the taste and feel of carbonated coffee/latte on their palate. It could be a revolution for Sodastream. They could possibly deveolp coffee based syrups that could be sold under by Sodastream just like the Kraft mode and the Campbell model for the fusin syrups that will be introduced later this year.
Coffee carbonated soda, if succesful would be a game changer for Sodastream if the public would accept this new coffee beverage. If this was successul it would destroy the shorts once and for all.