This is just a preview of how very volatile this stock can be. Take it from me, their idea is not new, I owned something very much the same as this contraption over 20 years ago, and I use it maybe twice a year and I can tell you it will never take the place of canned or bottled soda. Add to that people grow tired of the hassle and they end up gathering dust. It's just easier in the long run to watch for the sales and just pop open a can and enjoy. How much soda can you drink anyway? This might have just been a little bump in the road but down the line this company will implode. Make your money and get out! I'm not shorting this issue, I buy stocks with good management, and good prospects, SODA doesn't qualify.