A now $1B company that was bought for a few million and change over a decade ago. So then after years these canny people decide to float it on the Nasdaq so they can raise funds to spend on their massive marketing campaign to peddle this novelty product to consumers. Only in America!!!
When you consider how much advertising has been done the sales really do look abysmal. Saturation point is close.
Sherlock, it takes far LESS time to make and drink SodaStream than lugging and disposing bottles and cans from the grocery to the car, to the fridge, then in the trash or recycle. You're ignorant Sir because you don't have one, nor do you even remotely understand the hassle of lugging and disposing of bottles or cans. Bottle head!!'
I guess you don't care that this company that was purchased for $10 million in the late 90s now does over $100,000,000.00 in revenue per quarter? I guess you also want to discount how effective management has been in that time in creating a global business? Keep your head in the sand......
Global business? Spending 100's of millions on marketing to peddle a novelty product to a bunch of consumers who will buy it cause they see it in the stores and can't think for themselves. Yeah that's a real sustainable business model. Revenue is abysmal when you consider what they have spent to acquire it.
Sodastream should be on the Shopping Channel. It's a fad. imo