Pepsi drinkers are defecting BIG TIME, they are much more transient than Coke drinkers. If Pepsi buys Soda to shut-'er down, I could see the sense in it.
Pepsi CEO thinks Sodastream is a joke. Honestly, she asked if someone was having a laugh when they mentioned "homemade soda" as competition.
Kind of like Michael Dell advising Apple to liquidate and return it's $ to the shareholders. See how that worked out for Dell?
I ask myself why nobody bought Apple back then, before it became THE MOST VALUABLE COMPANY IN THE WORLD!!!!!!!!!