"Again, it can be all that but COTT is to KO and PEP what Eboost is to MNST.
It makes SODA look 3rd tier. A novelty. A fad. Having said that it only needs 2-4% of marketshare to be worth 10X what is is now. A partnership with the big boys and we get an instant doble. A partnership with COTT and we will get more FAD talk"