You must have seen that genius(cough, cough)analyst this morning who raised the price target from 56 to 68. Then he goes on to downgrade from buy to hold. Reason: uncertain about how SODA will play out in the future as it expands!!..................Duh!!.
Why does the media even report what these dimwits say. It's like the weather forecaster who says 'partly sunny and partly cloudy with maybe a chance of showers or not'.