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SodaStream International Ltd. (SODA) Message Board

  • julielb608 julielb608 Jun 17, 2013 9:24 AM Flag

    seths article

    Very intelliganet and perceptive thanks. One thing that never gets mentioned and i feel has relevance her e- is that KO provide their syrup to MCD - KO didn't decide to compete with the infracture and market of MCD they partnered - noth companies saw it was best to partner - (like Heinz tomato ketchup) MCD cant compete with kids loving ot - so this to me provides weight to the 'envitable' partnership with KO and soda eventually

    the precedent is already set

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    • maxpain52@rocketmail.com maxpain52 Jun 17, 2013 9:27 AM Flag

      No, you don't understand completely the partnerships. KO didn't partner with MCD they partnered with Cargill who is the supplier to MCD. Also, this is a restaurant partnership, not a small appliance partnership. Thrid and probably the biggest misunderstanding you have is that MCD serves the away from home market and SODA serves the at-home market. I hope this was insightful for you. Good luck, long and strong SODA!

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