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SodaStream International Ltd. Message Board

  • drjohnlong drjohnlong Jun 17, 2013 11:55 AM Flag

    Starbucks

    Screwed the pooch buying Teavana......what were they thinking? For the same price they could have had Soda. Now Soda has doubled. What a conundrum for the majors. How do they make Soda work for them? The problem for Coke and Pepsi is that if one or the other gets Soda....they are hosed..... Of course the major that doesn't get Soda can still sell syrups into the system...... But why would they want to miss out on branding the whole thing? A billion $ in sales in 2 years......

 
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