Just noticed this. GMCR taking a much bigger hit than both the S&P and SODA. Interesting.
Sentiment: Strong Buy
So lets put that large $reduction in GMCR into Soda. Go Soda. It's time that Soda have a higher share price than GMCR. Assuming the market will cooperate. Might be asking for too much.
People sell winners to get cash in down markets. GMCR was probably a little overbought and then people get stopped out. I think we see the same, not to that extent, happening with SODA.
You must be talking retail investors. You would think the professionals would keep the winners and sell the losers.