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SodaStream International Ltd. (SODA) Message Board

  • magalinvestor magalinvestor Jul 9, 2013 12:19 PM Flag

    KitchedAid / Whirlpool to launch SodaStream home carbonation system, should be huge going forward

    KitchenAid, a leading maker of premium kitchen appliances and culinary tools and a brand of Whirlpool Corporation (WHR), and SodaStream International, Ltd. (SODA), the world's leading manufacturer and distributor of home beverage carbonation systems, today announced a collaboration that will introduce a jointly developed home carbonation system to the KitchenAid portfolio. The soda maker is expected to be available at retail in the fourth quarter of 2013. The terms of the deal were not disclosed.

    "We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation," said David Elliott, general manager of KitchenAid small appliances. "Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide."

    "KitchenAid is an iconic, global brand and we welcome them to the SodaStream revolution," said Daniel Birnbaum, CEO of SodaStream. "Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation. We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience."

    Sentiment: Buy

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