I traded the stock 2 years ago, and haven't touch it since. But I have been using my Sodastream religiously for that time period. I have upgraded from the Jet to the Source, and love it. The reason I haven't touched the stock is the lack of growth in the management team. They haven't learned to be statesmen and nurture a fairly unknown product. They walk, talk, and smell like a gorilla army. What I wanted them to be is the U.S. Army. People run when the U.S. Army shows up. Sodastream is a nuisance and not a threat to Pep or Ko. When a stock is that easily manipulated is because short sellers are discounting management, and not valuations. Take a look at amzn, sbux, lulu (Day since left). What do these companies have in common? Ceo's that are more than managers, but statesmen and culture setters. BTW, I would love if Christine Day becomes the CEO of Sodastream. If that happens, I would go all in and then some more. Until SODA's management team grows up, staying on the sideline is the prudent choice.
As a side note, Ebay should shake up it management team, too. Ebay should be a $100 billion company, and it isn't.
Or...and with great respect to your opinion, they all have more than 22 million shares in the float with less than 107% participation rate from the institutions. I'm just saying, you can't manage this company much better and much more efficiently than they have YOY. Sure we can all play back -up quarterback and amend a play here and there, but to manage a beat and raise every quarter for 2 years straight, I think we might be nit picking. The stock and the company are two different entities as has been proven repeatedly. Some people love the company, just hate the stock. Volatility breeds this kind of sentiment, but all is well that ends well as they say. Thank you for your thoughts and be well!
Birnbaum has eluded to possible buybacks in the future. He said they were constantly considering such an option. I agreed with that at $30 a share, not so much now. But it seems that buybacks are a necessary tool for dealing with market manipulation in the modern market.