KO Volume down 4%, Pep Volume down 5% and DPS down 4%.... according to planalytics soda volume was down one in the q by the weather..... so what about the other 4% or so... i guess folks stopped drinking soft drinks. maybe 1% caused this... so you are left with a 2.75% of volume that is unaccounted.... maybe sodastream imo
quite possible. as you are following German Amazon's SS sales, which is #3 retailer in German according to SS corporate document. that # tells SS is in high demand, SS's direct competitors are those big names. also check Google Trend#, SS is following Keurig steps, gaining popularity year by year.
"There's a lot more [weather] sensitivity around soda than dishwasher detergent,'' said Evan Gold, head of client services at Planalytics, which estimates weather alone cut U.S. soda demand by 1% in the second quarter. Beer consumption also has slipped this year.