This is the big question. I would have thought Keurig was a fad given the expense of a cup of coffeee but its convenience and the involvement of international "partners" making Keurig cups seem to carry the day. Positives of the Soda Stream prodiuct are obvious. What is there about this product that prevents it from becoming a game changer? What about the company as a viable business? I remember a good product (Lotus) where the company was a disaster until bought by IBM.
It already is a game changer... It's already demonstrated truly meaningful penetration in Europe(still growing). Some people believe that the U.S is too much of a coffee nation w respect to Soda's long term prospects.... In truth, the U.S is more fertile than swede - w respect to coffee consumption.