Relatively new to SODA so forgive my ignorance on a couple of Qs. When does SODA register a sale? When they move the product to one of the stores (WMT, BBY, etc) or when the store makes the sale? I assume the former. A couple posts awhile back accused SODA of "channel stuffing" but it seems the NPD data and to a lesser extent, Tejdem's Amazon/COSTCO data shoot holes in that theory. I'm long the stock and regularly sell puts and calls to rake in some premium. TIA and good luck to all.