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SodaStream International Ltd. Message Board

  • hgl12692529 hgl12692529 Aug 19, 2013 7:28 PM Flag

    Why Compete with SODA

    GMCR is a well run successful company selling at a P/E of over 27. They do what they do very well. SODA has spent a great deal of money developing the carbonated business as compeition for the traditional soda companies. It makes more sense for GMCR to buy SODA than come out with a competing product.

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