Tej…you seem like a good guy but you really need to get some perspective on the beverage industry.
SODA is very far from being the 3rd biggest competitor to KO.
This month’s Beverage World has a list of the world’s 40 largest beverage companies. SODA’s beverage sales don’t even get them close to being on that list. Welch’s was 40th with sales of more than 4X greater than SODA’s beverage sales.
National Beverage Company’s is the 5th largest CSD company in the US and the 39th largest beverage company in the world and their sales are more than 6X greater than SODA’s beverage sales. National Beverage Company’s best-selling brands are Shasta and Faygo.
A key point is that this market is already heavily shorted. So, perhaps a good portion of negativity is already baked in. I closed out my SH and AGQ positions over the past few days. But still holding on to UVXY. Good luck all.