Do we have anyway to gauge the impact of the Super Bowl Ad aired in Feb in terms of increasing demand in U. S markets?
Do we know if demand was of such a magnitude that it exceeded available supplies? I read somewhere that Mr. Birenbaum stated that demand for their products had greatly increased. I do not know if that was a attributable to the Ad or just a general statement.
The Super Bowl ad was a success as it was more geared at the retail buyers whom the company had a strong desire for to buy into the Source machine. Based on the measure of the retailers selling the Source machine, it is a measurable success. The incremental demand increase on behalf of the consumer was not as I had hoped, but nonetheless still positive.