Article from this morning (Seeking Alpha) Soda makes a good investment choice as it has huge future growth potential.
Even with the growing health concerns among soda consumers in the U.S., the country still maintains the highest number of soda drink consumers. This makes United States a huge market that SodaStream is slowly but steadily penetrating with its various low calorie soda product offerings with varied flavors. Yes, SodaStream knows where the opportunities lie, in the U.S. and emerging markets, and it is playing its card right as far as maintaining significant market share and position are concerned. SodaStream makes a good investment choice as it has huge future growth potential.