Has anyone taken the time to consider that GMCR entering the soda carbonation business is tantamount to the vindication that Sodastream's concept is not a fad? Wall Street's gurus show wake the hell up and take notice!!Some people want to take the negative approach and are ready to rush to sell or punish the stock because of this news. I see it as an affirmation. Furthermore, there is plenty of room for two carbonation soda businesses'. it is a big world out there. Sodastream has already established itself as an international player and that will not go away. Coke has survived and thrived when Pepsi and Dr. pepper entered the scene . Competition is not a dirty word. As I say there is plenty of opportunities for both companies in the world. In fact, GMCR entry actually will give exposure to Sodastream to those who are not familiar with the stock.
What say you?