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SodaStream International Ltd. (SODA) Message Board

  • phballa4life phballa4life Sep 12, 2013 11:29 AM Flag

    SodaStream to Preview a New Soda Maker, SodaStream Play, at London Design Festival, September 19-22

    SodaStream and Yves Behar join forces to create the world's first color-customizable soda maker

    AIRPORT CITY, Israel, Sept. 12, 2013 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA), a leading manufacturer of home beverage carbonation systems, today announced that SodaStream Play, designed by Yves Behar, the world-renowned designer and social entrepreneur will make its debut at design junction during the upcoming London Design Festival from September 19-22.

    Adopting the concept of "play it your way," the new SodaStream Play will be available in six fresh, strong colors and is the first soda maker in the world that can be color-customized to fit the preferred design choice or kitchen interior of the consumer.

    Behar's design re-examines the interface, shape and material selection of the SodaStream system, redefining the way it is used. The simple shape of the Play soda maker expresses the efficiency of the system while making a strong design statement in the kitchen. As an innovative new feature, the refined mechanics of the machine allow the high-gloss slider column to automatically return to the original position after being pressed, simplifying the process of carbonation. The matte texture and contrasting color of the column and base add a light-hearted, playful feel, and the carbonating bottle easily locks into place with a single-push motion. The Play will work with either the 60L or 130L CO2 cylinder, providing even greater user flexibility.

    Yves Behar explains, "SodaStream has always been about 'fresh, just in time' soda and sparkling water. I wanted this new, affordable design to reflect the contemporary idea of creating things yourself. Play is minimal by design and simple to use, while the

 
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