Level of knowledge on message boards and in market pulse site
Hard to believe the lack of knowledge in investing expressed here and with so called professionals on the market pulse site. Many state "bottom is in" "Im in" Their investment account has a (blank %) of assets in SODA. Its all laughable.
with a 44% short position no one knows where this is going. Shorts assume MUCH Lower.
Longs pray for a rally. If Investors got together across the US and BOUGHT the shares, with a small float the shorts would be CRUSHED here but they continue to act individually and as such are just lambs for the institutional slaughter. The stock continues to decline from its highs on rumor of competition and light volume. It's a long way to November earnings report so anything can happen here.
I could not agree with you more. As far as competition is concerned, why must it be perceived as a bad thing? When Pepsi arrived on the scene year ago did Coke go out of business? What about the car manufactures with the various companies. The perception by the shorts the Wall Street was that Sodastream was a fad, well if that is the case then why is there this threat of competition based on a fad. It is B S. if anything, this should propel the stock into the $80's! Besides, Sodastream is an international company this will expand into India and is already in Brazil.