Are vested interests in Coke and Pepsi driving down SodaStream's price ?
45.9% of the float is shorted as of 9/30/13. Soda Stream has beaten the estimates for several quaters. In spite of that the price performance is very poor. Are vested interest in Coke and Pepsi determined to drive Soda Stream's price down ? Any thoughts longs?
Hard to believe KO and PEP would expend energy and money to perpetrate such a plan. Soda's stock price isn't the enemy: Soda's products and sales are. Even were the stock at $20, Soda continues to erode KO's and PEP's market share. What's holding Soda down? Perhaps the same lunacy that threatens the economy, the same mindset that had valued GMCR in the 80s. Patience....at some point a reasonable value will be established. Soda ought to be higher, but its time is clearly not yet here, though neither is it far off.