"The lack of an omnipresent retail strategy is one of the reasons SodaStream’s popularity lost fizz during the 1990s and 2000s, Anceschi said. A brand like SodaStream has to be everywhere: consumers have to be able to purchase the consumables with minimal effort, at places they already shop, or they will grow fatigued with the system, put the machine away and never use it again.'"
" “This refrigerator was designed with customers in mind,” said Samsung VP of consumer electronics Phil Newton. “There is significant demand for Samsung refrigerators and for SodaStream’s products, so we merged the two together.”
"Both SodaStream and Breville are very tightlipped about what the co-branded machine could be, though sources have told us that it is likely to combine Breville functionality with the SodaStream system — for example, Breville’s great heritage in juicing could be integrated with SodaStream to create a sparkling juice dispenser."
"The KitchenAid partnership is considered more to do with style than with functionality."
also talked about SODA cap saying it game changer.
the Breville comments are interesting - "sparkling juice dispenser"? this will sell.
I've own SODA for about a year and a half now, but don't own a machine yet because I have been waiting for the Breville unit. It will match my other Breville appliances and offer the Breville level of performance and functionality (though I have been very tempted by the Revolution). The Breville obviously will be in the high end category, but I think it will sell very well.