Been thinking, Soda's ticker is catchy and somewhat fitting but less so as time goes on. It is not really a soda company. Reading your articles or the article just put up by Dr. J and other articles put out and the picture becomes clear. This is a company about choice, health, convenience, water; for the college kids, energy drinks. And yes, bubbles.....CO2. It's time people, including the shorts, figure this out.