Actually bought 1800 shares, first time in a long time as I'm usually playing the options. Soda was down so much today that my long April 75s, short Nov 70s is under water. But I have time and all in all, I dodged the bullet. My avg on the stock is a little under 58. I do think we retest and see 55s tomorrow and I plan on doubling down if we get there and buying more if we head lower. I waited to buy until I read the earnings transcript. The call was absolutely fine IMO. They even discussed the accounting of selling the inventory resulting from the takeover of the Italian distribution. The slight miss is more than explained for by poor execution by the distributor in Japan. I think Birnbaum may have to take over the distribution and it seems he is leaning that way. Walmart restock (or lack there of) also hurt the Q. To be honest that info was out (thanks Seth) and was why I sold all of my naked long calls yesterday. If Soda management learned anything today, they need to play UPOD better. They were better off not raising guidance last Q...or raising it less. They reached a little to far and got burned. Color me bullish but looking for lower prices near term. GLA!