Nice piece on Motley Fool on the REAL numbers behind SODA Q3.
Why are there NO ANALysts reporting these numbers? Why is the company not doing a better job of explaining this to the markets? From the Motley Fool:
SodaStream's results are expressed as sell-in numbers, while actual retail activity is referred to as sell-out, and is provided by the NPD Group. NPD has reported that SodaStream third-quarter segment sales were up 157% for CO2 canisters, 53% for flavoring, and 12% for soda machines at retail locations. While these numbers are approximations, they're regarded as being very accurate, and NPD is the gold standard in the industry. As you can see, the company is performing admirably pre-holiday in all categories; the decreased sell-in numbers reported by SodaStream are a result of poor inventory management by a few of the company's customers.
These are the numbers that tell the story better, but they are not "actual" accounting numbers. Therefore Q4 should have a big bounce back on flavors. Because they are not actual, I suspect the company would be remiss to report them at the cc. Perhaps in interviews or conferences this truth will be revealed soon.