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SodaStream International Ltd. (SODA) Message Board

  • markjackson597 Nov 1, 2013 6:34 AM Flag

    It was in the Earnings Preview

    Everyone was warned about Wal-Mart inventory

    "As it pertains to Wal-Mart's dedication to the SodaStream product line, Daniel Birnbaum recently visited the United States to meet and discuss product placement, replenishment and overall sales issues he has uncovered during the quarter with Wal-Mart's management team. Recent stock levels during the month of October (Q4 2013) have curtailed sales growth during the month due to a new plan-o-gram roll-out for the SodaStream product line. Wal-Mart has a strong desire to capitalize on an opportunity with SodaStream that they sorely missed out on with regards to the Keurig product line in the decade past. Not wishing to make the same mistake twice, the company engaged Mr. Birnbaum in dialogue concerning how they can achieve the No. 1 status going forward. We believe the results of this dialogue will be seen in the coming months."

    Cry all you want but I bought protection because of this very paragraph.

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