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SodaStream International Ltd. (SODA) Message Board

  • buffflyer buffflyer Nov 26, 2013 9:35 PM Flag

    Sodacaps... really?

    Ok, I'm a huge Sodastream fan and stock holder, but I don't get Sodacaps....( this of course means they will be a huge hit based on my track record). Is it really too dificult or inconvenient to use the bottle screw top to measure out the correct amount of syrup? Do sodacaps opena new demographic thatwasn't already being served by the syrup bottles? Agian, I just don't see how this is going to be additive to earnings, if anything doesn't it just creat most logistics cost?

    Please convince me otherwise.

    Sentiment: Buy

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