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SodaStream International Ltd. (SODA) Message Board

  • beauty90210211 beauty90210211 Dec 8, 2013 9:25 AM Flag

    reading into rebates

    too many questions to know if it means anything....
    was it planned? what is the redemption percentage? was it tied to more orders? A rebate is not necessarily an indicator of poor sales. We live in a highly promotional retail environment and suppliers need to create buzz to keep products moving. SODA has done a superb job in the US securing retailers and shelf space- and national ads. I think this Q4 sales mean a great deal for the US market. Major retailers don;t give 2nd and 3rd chances.

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