Does Soda advertise outside of online? I've seen it around, tried it a couple times at people's houses. I think it would better advertised as a machine that turns any drink into a carbonated beverage; because that's what it is as a product. I know they have some deals in place with known name brands (for flavors) such as Del Monte, Campari, etc. As a consumer I would never buy an off-brand soda flavor packet (personally).
It's a machine that can give you a Margarita soda, they should play to this area as a value add IMO. Using this machine to spice up alcoholic beverages would make this seem like a 'fun' purchase.
This stock has absoultely baffled me thus far. Is this the next Keurig or is it off the shelves in a year?