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SodaStream International Ltd. Message Board

  • dirtywill88 dirtywill88 Dec 19, 2013 11:26 PM Flag

    Here's some data to chew on

    " ‘Perrier’ is a popular French mineral water brand, which source originates in Southern France. Consumers widely know the brand by the characteristic green, club-shaped bottle and the white lettering. According to the latest data published in the Beverage Industry Magazine, Perrier was ranked as the third leading bottled sparkling water brand with sales amounting to 145.17 million U.S. dollars in 2013. Compared to the previous sales year, the brand increased sales by roughly 20 percent. The generated sales correspond to a market share of 14.7 percent in 2013, down from 18.1 percent in the prior sales year. Only private label brands and ‘Sparkling Ice’ held a larger share of total category sales."

    Increased sales by 20 percent yet were substantially outgrown by wider market.... This is VERY solid data that sparkling water is trending quite strongly right now in the u.s... This market represents the heaviest user base of SODA CUSTOMERS... Some sparkling water addicts pay 2000$ a year in gas refills. That's 20x the price of a machine.

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