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SodaStream International Ltd. Message Board

  • palosparkflash palosparkflash Feb 6, 2014 1:33 PM Flag

    The new Competition will kill SODA

    New competition to exacerbate SodaStream U.S. issues, says Stifel
    After Green Mountain (GMCR) announced that it would collaborate with Coca-Cola (KO) on a cold beverage platform, Stifel thinks the news reduces SodaStream's leverage in potential partnership talks with PepsiCo. The firm also thinks the Coca-Cola deal will exacerbate SodaStream’s structural issues in the U.S. market. Stifel keeps a Sell rating on SodaStream

    Sentiment: Sell

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