Once this stock tanked to mid 30's and began to move back up, I bought in, but after a 15% gain, I took profits on all my trading shares.
Keep a core holding here and trade the price swings for short term gains :-).
it can happen, but then again, some people don't want to miss the same opportunity like a sudden announcement of GMCR with KO.
I agree that you have to be in it to win it. But historically, only the traders have won.