I did not see the article. This could be a huge boom for soda. Did the article mention how much the soda machine would be a plus to have in a typical home? How easy it is to use? How much of a savings to a family's beverage expenditures there would be? We're there references to what are the best uses, and include sources are available for product use? ....or specific recipes and or suggestions of products? If so, WOW, what and endorsement!
A soda machine will never be the counter fixture in every home like a coffee maker is. This concept has struggled to get even this far, and it took a silly Super Bowl ad to even get them this much recognition. They will fall into the obsolete soon enough.
Respectfully, you might be putting to much emphasis on its relevance. SodaStream was also named as a top product in Parde last year and landed the cover I believe. In that light, this expected, yes expected product endorsement will not likely have much greater relevance this year. It will be mentioned several times in the media and possibly on the upcoming CC, but much more than that it isn't in my opinion. Still a positive, but may needed to put it into proper perspective. Good luck and be well1