Having no major move in either direction bodes well with the people that thought the numbers were already baked in. I was not in that camp, I thought we would take a hit. So with the little activity in the market which is not common for Sodastream should bode well. We will see if the shorts come to play for awhile.
Yes, a very surprising non-movement of any immediacy(specifically down) after earnings release. Considering the sky was supposed to fall in on their pre-earnings warning last month. This is great news for SODA. It'll take a while for SODA to right itself but long term it's great great news!!!. A trading, not a trending stock for the next little while though.